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How to maximize your social marketing might with ephemeral content

from By Lisa Mulcahy

From November 13: When it comes to garnering consumer attention online, ephemeral content is an easy, cost-saving and creative boon to any brand — if you use it the right way. Simply defined, ephemeral content is messaging that instantly captures the attention of your audience, then vanishes in 24 hours. How do you harness the power of ephemeral content using a clear, cohesive overall strategy that will pack the biggest potential punch? Use these tips to hone your approach. more

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