5 effective strategies to boost your engagement-based email marketing
from By Lisa Mulcahy
From November 27:
When it comes to digital marketing, engagement-based email can be a gold mine for your company. The key is to look beyond the obvious when it comes to your subscriber base. Simply checking to see who opens your targeted messages and who doesn't won't get you sales, but the following research-driven, richly targeted strategies can do the trick. Try these tips to boost your bottom line.
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