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Are mission statements actually important after all?

from By Catherine Iste

From October 2: Many of us have a love-hate relationship with mission statements. For leaders, they can be valuable tools to keep a large organization or a new company focused on the same core ideas. For consultants, advisory firms and organization development experts, they are often the starting point for developing plans, repairing negative issues or building corporate culture. Yet, unless the organization is in some sort of transitional phase, mission statements often collect dust. Some recent research, however, underscores the importance of the words used in mission statements. more


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