How social listening can boost your digital marketing power
from By Lisa Mulcahy
From October 24:
Do you know how to incorporate social listening as part of your marketing strategy? If not, it's time to start harnessing its power. Social listening is the practice of crawling the internet to locate all the mentions of your brand on social media platforms and your brand's related keywords. This way, you can very specifically target the consumers who will buy what you're selling quickly and easily. To do it most effectively, you need a strategy of do's and don'ts that will maximize your time, marketing focus, and your campaign effectiveness.
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