Making the 'Snap' decision to double down on authenticity
from By Brie Ragland
From August 7:
Authentic. Transparent. Real. Those are three words we’re not really accustomed to seeing these days, what with fake news, secret backgrounds and hidden motives. Yet, for the savvy businessperson, these same three words could be the ace in the hole when it comes to successful marketing. In a world where everyone is hedging their bets and playing it safe until the odds are more promising, now is the time to double down on authenticity.
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