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Gen Z is coming of age — here's how to reach these patients

from Dr. Bicuspid

Move over Millennials — Generation Z is here with its own set of cultural norms. These social media-savvy teenagers and young adults are poised to reshape how we learn and connect with each other, which may have some major implications for the dental office. The Pew Research Center tentatively defines Gen Z as the generation born between 1997 and 2012, meaning the majority of this cohort are now in their teenage years and the oldest are in their early 20s. more

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