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How Google's Commerce Ambitions Could Impact Online Retail

from ModernRetail

Google is inching deeper into commerce. The company has for years been rolling out features that will enable it to connect ad dollars to actual sales, like Amazon and Facebook. The key has been more sales- and shopping-focused ads and reorganized search results to de-emphasize organic results, all the while launching new programs like Google Flights and Shopping that aim to connect users with the best deals. more

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