Ikea is building a city store with lots of trees and no parking
Ikea is constantly testing the boundaries for where and how people want to shop for its endless supply of home goods. Last year, it opened a series of small-format stores in New York, Paris, and London that function more like showrooms than the company’s pick-up-and-go big box stores that sit on the outskirts of cities. Now, the Swedish company is planning a new store in Vienna that takes the idea of an urban shopping experience to its logical extreme. Located in the Austrian capital’s Westbahnhof Station, the store will cater to urban dwellers who take public transportation.
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