US social trends for 2020
After 2019's investigations and scandals, how does 2020 look for social media marketing? Here's what we expect to happen this year.
Will social network ad spending continue to rise?
Yes. We expect U.S. spending on social networks will increase 20.4% in 2020 to more than $43 billion. Social video ads will make up one-third of U.S. digital video ad spending this year.
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