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TikTok courts publishers with a dedicated team and content ideas

from Digiday

TikTok is taking steps to help publishers make money off its platform. Over the past year, the short-form video app has charmed creators, agencies and publishers, with media companies like NBC, ESPN and Group Nine all experimenting on the platform. Next up the company is trying to figure out how its platform can be monetized for publishers' use, something TikTok says it is working on but hasn't formally debuted just yet. more

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