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Why direct mail marketing needs to be part of your marketing mix

from CBT News

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it's personalized. When combined with behavior prediction technology that can curate offers specific to each prospect's needs, direct mail is sure to drive more sales. In this whitepaper we discuss the importance of direct mail and how it can complement your digital marketing strategies in today's constantly evolving market. more

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