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Google Chrome killed the cookie. What now?

from Ad Age

The clock is ticking to reinvent digital advertising now that Google vowed to remove third-party cookies from its Chrome browser within two years. While the move will force digital players into new ways of doing business, a cookie-less world is being seen by some as a way to start from scratch. It "removes a crutch this industry built," says Andrew Casale, president and CEO of Index Exchange, a programmatic commpany that works with publishers. more

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