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Industry insight: The hardest part with digital subscriptions is keeping them

from Editor & Publisher

What leads people to pay for a digital subscription to a newspaper? A ton of thought and energy and data analysis have gone into that question in recent years amid the big shift from chasing ad-supported page views to reader revenue. What kinds of stories spur conversion? What marketing tactics are most effective? What kind of pricing? The next question, equally, or perhaps more, important, is what keeps them subscribing? more

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