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How the publishing industry is cashing in on influencer culture

from Observer

Sure, you know about influencers like Instagram models and beauty vloggers on Youtube, but what about the online communities that don’t so readily lend themselves to image-heavy social platforms — is there room for them, too? Chief among the industries taking advantage of personality power is publishing. The closely-knit but avid circle known as BookTube is filled with book lovers who have stormed platforms like Youtube and Instagram to share their takes on recent reads that are about to hit shelves across America. And behind the scenes, there’s an industry doing everything it can to grow this new form of engagement. more


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