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How to incorporate empathy into event experience design

from Successful Meetings

"Empathy" might not be the first word planners think of as they start to design an event, but it should be a foundational component of successful user-experience (UX) design for every meeting. While attending PCMA's 2020 Convening Leaders conference in San Francisco, Beth Surmont, CMP, CAE, director of experience design for 360 Live Media and a speaker at Northstar Meetings Group's upcoming Women in Leadership Meetings & Incentives, expected to hear the term referenced in event-design sessions. more

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