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Personal car use to decline 10% by 2030

from Smart Cities Dive

Instead of simply focusing on policies and directives from local governments to encourage greener modes of transportation, Kantar's study took a unique look at the current and desired behaviors of city dwellers to understand how receptive they are to new mobility. Through this lens, Kantar recognized four main themes: people are ready for change, travel choices are emotional, all cities are different and sharing is transformative. more

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