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Is $13 too much for a box of cereal? General Mills doesn't think so

from USA Today

Would you pay $13 for a box of cereal? General Mills said recently that the food company plans to bolster sales by offering a ready-to-eat breakfast meal complete with real maple berries, dried cherries and almonds. The catch: A box is priced at more than double the cost of an average box of cereal in the U.S. more


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