Google, Toyota invest in WhereIsMyTransport for emerging cities
from Tech Crunch
In emerging markets, up to 80% of the population may have to rely on informally run public transport to get around. But journey-planning apps that work well for commuters in developed markets like New York or London do not work well in emerging markets, which is why you can’t just flip open an app like Citymapper in Lagos, Nigeria. Furthermore, mobility is a fundamental driver of social, politica and economic growth. If you cannot get around, you can’t grow as a country, so it’s pretty important for these emerging economies.
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