Google News initiative is focused on local news 'deserts'
For nearly two years, Google attempted to used its Google News Initiative to help newspaper publishers create sustainable, digital businesses. The Google News Initiative Subscriptions Lab took a group of 10 local newspaper publishers of various sizes through a 10-month-long program that provided them with newly built benchmarking tools, one-on-one consulting with FTI Consulting and open communication with the other members to learn about the best and worst practices they’ve tested.
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