How your digital marketing team can beat the 'zero click' trend
from By Lisa Mulcahy
As a marketer, you want your website to be reached as easily and frequently as possible, but that can be quite the challenge these days. One culprit could be the emerging "zero click" trend. What is zero click? It happens when someone types a question or phrase into Google but finds the answer through search results alone, meaning there's no need to continue to click onto an actual website. Use the following smart strategies to optimize your website’s visibility and content. Then, you can powerfully counteract the impact of zero clicks on your profit margin.
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