The current health of marketing strategy
Like virtually every other aspect of marketing, the tentacles of digital have burrowed into marketing strategy. This strategic realm has historically been immune to barbarians at the gates. But digital appears with a different set of credentials which allow it to pass through into an inner sanctum of decision making. For a sense of how marketing strategy is weathering the disruption, I asked David Mayer, senior partner at Lippincott, for his thoughts.
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