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Commodity blues in the greenhouse: What's your exit plan?

from Greenhouse Grower

I’m hearing the word commodity a lot lately in the controlled-environment industry. Floriculture growers know the word all too well. Consumers in that market have viewed plants as commodities for many years. As a result, they’re not always willing to pay higher prices for them; they often can’t tell the benefits of one brand over another; and they have become desensitized to plants they think of as akin to widgets pumped out of a factory door en masse. more

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