Commodity blues in the greenhouse: What's your exit plan?
from Greenhouse Grower
I’m hearing the word commodity a lot lately in the controlled-environment industry. Floriculture growers know the word all too well. Consumers in that market have viewed plants as commodities for many years. As a result, they’re not always willing to pay higher prices for them; they often can’t tell the benefits of one brand over another; and they have become desensitized to plants they think of as akin to widgets pumped out of a factory door en masse.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063