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Distinguishing between your 'what' and 'why' can greatly impact your brand

from Forbes

Recently, I read a quote credited to Sydney J. Harris that really resonated with me: “The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” The reason the quote resonated so strongly is that I have been making this distinction throughout my career, advocating for the importance of not only providing the audience with what they need to know, but also why they need to know it. more


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