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Don't be afraid to market fearlessly

from Forbes

When you make everyone happy, you make no one happy. That's the tough reality for brands who preach a friendly and inclusive product/space/environment. Fear has its time and place (for self-preservation), but if we let it govern our decision making, it can hold us back from marketing greatness. As it goes in our personal lives, so it does in our professional lives: Fear of doing something new can hold us back. more

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