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Jittery companies pull back on ads during pandemic

from The New York Times

The billboard was blank. In all the times Takeshi Sato had walked through Shibuya Crossing, Tokyo’s answer to Times Square, he had been more or less surrounded by ads. But on March 23, he noticed something strange looming over the pedestrians: an empty sign. “I thought, ‘Oh, this is not normal,’ and I remember feeling depressed,” Sato said. “But it’s understandable that advertisers want to stop running ads on billboards, because fewer people are going out.” more

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