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Publishers grapple with high clicks but low prices in pandemic

from Venture Beat

The programmatic strategies that once worked before the COVID-19 pandemic may not be working so well now. Internet browsing is up as more segments of the global population are ordered to remain home and are thus spending more of their day online. However, this surge in traffic is not always a good thing for publishers, as many are finding it hard to monetize on that traffic. more


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