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Tourism campaigns alter course to engage post-pandemic travelers

from Media Post

Spring has traditionally been a peak season for tourism organizations to unleash their best creative to entice visitors, but COVID-19 is forcing these groups to adjust strategies. Tourism Santa Fe is pivoting away from its planned campaign to invite people to experience the "Margarita Trail" while they stay home. The campaign includes unique recipes and bartender how-to videos, all posted on Instagram. more


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