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5 ways all marketers should pivot during the COVID-19 crisis

from By Lisa Mulcahy

When it comes to the shifting sands beneath your business model due to the coronavirus pandemic, the most important tool you need to employ as a digital/social media marketer is flexibility. It's crucial to read current conditions on a constant basis and be proactive in adapting your strategy to those conditions. You need to base your strategy on one word: pivot. The importance of a wise pivot is key to how well your marketing strategy will fare over the coming weeks and months. more

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