'True disruption:' Inside the rise of canned water and wine
from Packaging Europe
Picture a bottle of wine in your mind. There's no question that you imagined it to be contained in a single material: glass. The same can be said for bottled water — most consumers nowadays expect their Evian, Volvic or Vittel to come packaged in PET, or some variant thereof. In fact, it's hard to think of products that are more intrinsically linked to a certain packaging medium than wine with glass and water with PET.
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