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The world is more than 'members' and 'non-members'

from Association Success

If there’s one thing the last couple of months as global citizens has taught us, it’s that things are a heck of a lot more complicated than we may have liked to think at the beginning of 2020. In the association space, another thing that’s gotten more clear is how we can no longer look at people through a binary lens anymore. No longer is someone just a member or a non-member; our organizations should instead be thinking of the fuzzier lines between our groups of stakeholders and how, in this new future, we can provide value to all of them. more

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