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Redesign reverses course to reflect modern women

from Healthcare Packaging

Midol®, the venerable OTC menstrual relief brand from Bayer, underwent a striking packaging redesign, reversing course on existing iconography, typography and messaging. That's because what defines femininity today is very different from what it was over a century ago when Midol was launched, according to Bayer's Martha Seidner, Design Manager, and Karen O'Boyle, Packaging Services Senior Group Lead. more

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