Yacht firms are turning to virtual tours to stay afloat amidst the pandemic
from Prestige Online
As more experiences — from travel to fashion shows — go virtual, it hasn’t taken long for the boating industry to realise it needs to rethink its strategy to keep yacht sales moving in today’s climate. But for an industry that relies so heavily on buyers’ emotions, can virtual yacht tours from your couch really match the sensation of sun-kissed teak under your bare feet as you soak in the splendour of a million-dollar yacht?
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