Collaboration desperately needed between travel industry players if a recovery is going to be effective
Coordination between airlines, destinations and states is going to be key in seizing on small pockets of opportunity to get travelers on the move again. The opening and closing of borders for travel — a process that it is happening in numerous regions as outbreaks of the coronavirus subsides and reignites — is hampering efforts to build on any large-scale momentum as travel brands look to resurrect what remains of their 2020 strategy.
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