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Six Ways Associations Can Leverage Ad Retargeting Beyond Growing Event Attendance

from By Jeff Rose, Director of AMC Partnerships, Feathr

There's no sugar-coating it — times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they'll stay afloat in the coming months, let alone thrive.

But here's the key: instead of focusing on missed opportunities, shift your priorities and marketing goals to match what you can do right now.

Now is a time when you can build trust with your members (and potential members!) by guiding them with insights and support. more

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