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Close to Home: Marketing a Destination Loved by its Locals

from By Brian-Douglas S. Stanwood "BDS", Assistant Director of Sales, Visit Aurora, Colorado

Our award-winning chefs, craft breweries, mural walls, and Rocky Mountain vist as serve as must sees for every visitor to Aurora, Colorado. However, travel restrictions and limitations on group gatherings due to the COVID-19 pandemic has affected the flow of convention, business, and leisure travelers to our destination.

As our team discussed the road to recovery, providing locals with the tools to explore their very own backyard became a reoccurring theme. Colorado's third-largest city, Aurora, is home to hundreds of international eateries, craft beverage locations, and thousands of trails just waiting to be discovered. Along with the resurgence of the "staycation," our new goal was to target Aurora residents with specific advertising content alongside fun things to do within the city. more

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