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The weird science behind stuffing a sugary gummy treat full of vitamins

from Business Insider

Vitamins are big business. According to Andrew Stablein, a research analyst at Euromonitor, the supplement industry will surpass $36 billion this year. And thanks to the Kardashians and a few lucky strokes of marketing genius, chewable vitamins are now the most popular way for American adults age 35 and younger to consume supplements, despite skepticism on the part of doctors and other experts as to their health benefits. more


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