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Retail-ready packaging makes the case for shelf presence

from Food Processing

Getting products onto the store shelf is the last step before purchase. With retail-ready secondary packaging, it can be a short step. Retail-ready cases are designed to sit directly on shelves, counters or wherever a retailer wants. They can appear as is or with minimal modification, such as tearing off a pre-scored top half. The point is to make things easier for retail workers, and often, to give an item some extra shelf presence. more

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