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Eckrich Deli Meats get a research-driven pack redesign

from Packaging World

Eckrich, the premium meat brand from protein-specializing brand owner Smithfield Foods, has long been known for its quality products and great taste. Last month, it introduced bold new packaging for its deli collection, which includes poultry, ham, bologna and hard salami. With market research as its guide, Eckrich created a design that it says breathes new energy into the heritage brand with a modern, approachable look, all with its key consumer top of mind. more


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