Celestial Seasonings Teas get a generation-influenced facelift
from Food Processing
CBX is at it again. The same agency that ushered in Land O' Lakes maidenless packaging as well as J.M. Smucker's new logo is adding tea to its portfolio. New York-based CBX, whose clients also include Mondelez, Keurig Dr Pepper, and General Mills, was tasked with a project to design the packaging for a new line of Celestial Seasonings' functional teas.
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