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Managing people, cash and tire supply: Commercial dealers face challenges head-on

from Modern Tire Dealer

The challenges of 2020 have been immense, and commercial tire dealers are doing their best to weather the storm. As Bob Berlin, president of Orange, Massachusetts-based Pete's Tire Barns Inc., put it, "We're pretty much flat for the year — and we're happy." That's not to be mistaken for complacency. Despite the shutdowns and uncertain economic climate, Pete's Tire Barns and other independent commercial tire dealers are hungry for growth. more

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