How to create a brand development strategy for your small business
from The Blueprint via MSN
If you want your business to stand out, you need to build your brand. Without clear self-definition, authenticity, and a plan to provide consistent experiences to your audience that further establish your unique brand image, you'll be forgotten. With a well-developed brand, though, you set yourself up for success. According to Stackla, "86 percent of consumers say authenticity is important when deciding what brands they like and support." You can't be authentic without branding. You don't even have a clear identity without it.
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