The convergence of ransomware and public relations
Imagine — just like any ordinary workday, you log onto your computer, expecting to be greeted by your lock screen, but instead encounter a message that reads: “YOU’VE BEEN HACKED... EMAIL THIS ADDRESS TO START THE PAYMENT PROCESS FOR A DECRYPTION KEY AND THE SAFE RETURN OF YOUR DATA.” Does this scenario sound unlikely? Unfortunately, ransomware attacks have ballooned into a multi-billion-dollar criminal industry in recent years, with new attacks occurring daily. In fact, ransomware attacks in Q1 and Q2 of this year increased 148% year over year, according to cybersecurity firm VMware Carbon Black. The financial cost associated with regaining control of systems can be exorbitant; ransomware was estimated to have cost US businesses $7.5 billion in 2019 alone.
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