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CPRS Advocacy and PR Committee present Issues Briefs

from CPRS

Do you ever read a story about public relations and think, “that was brilliant, I wish I had thought of that response when I was in a similar situation?” Sometimes the best advice we get is the example provided by others. Even the examples of when things go terribly wrong can help us when we find ourselves facing a public relations issue. Many of us often refer to the Maple Leaf foods listeria outbreak in 2008 as an example of excellent crisis management (if you aren’t familiar with it just google Maple Leaf Foods public relations). Are there other, more recent, examples we can use in our practices every day that will improve our practices?

The CPRS Advocacy and Public Relations Committee is tasked with raising the profile of our profession and our professional association. Part of our mission is to present members with guidance in their own practices so we are all working at the same high ethical standards.

The CPRS Advocacy and Public Relations Committee members have drafted Issues Briefs on some recent public relations examples and posted them to a new Issues Briefs: Best Practices in Public Relations page on the MYCPRS section of the CPRS website. Some are examples of public relations done well and some are cautionary tales, but we can all learn from them. The Committee’s analysis applies what we know about excellence in public relations and our own Code of Professional Standards.

We invite our colleagues across the country to contribute to this page. When you see something that catches your eye, take a few minutes, and write a brief. The committee will assess it and post it to the page so all our members can learn from it.

We won’t always agree with every point made in the briefs but sometimes those grey areas inspire the best conversations. A word of caution: though there is ample fodder in politics we are staying far, far away from any political discussions so we can focus on public relations issues. Our hope is that they serve as a reference for all of us to learn and continue the practice of excellence in public relations and contribute to the reputation of our profession. more

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