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What role does branding play in podiatric practice?

from Podiatry Today

Lisa T Levick-Doane DPM FACFAS writes: What comes to mind when I say the following phrases? "Rice a Roni, the …" "Melts in your mouth, not …" "Plop, plop, fizz, fizz, oh …" If you could finish these well-known jingles, the companies achieved one of their primary purposes: for you to remember their product. Aside from the football itself, what do many people look forward to during the Super Bowl? more

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