From Name: From Email: To Name: To Email: Optional Message: Maximising the impact of global and national physical activity guidelines: The critical role of communication strategies from British Journal of Sports Medicine Physical activity guidelines are evidence-based statements on recommended physical activity levels for good health. Guidelines, in isolation, are unlikely to increase population levels of physical activity; appropriate and effective communication is fundamental to maximizing their impact. The aim of this paper is to provide a planning framework for physical activity guideline communication, including an overview of key audiences, aims and approaches. more 7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063