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Ad Council campaign encourages toothbrushing habits in children through cartoon videos
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Advertising Council wants to encourage children to brush their teeth — by giving them something to watch while they do it. The plan is part of a new multimedia public service campaign to promote oral health among children, with support from the council and a coalition of more than 30 dental organizations. The campaign is directed primarily at parents and caregivers in low-income families, and stresses how important it is for their children to brush their teeth for two minutes twice daily. To make this activity appealing to children, the campaign offers two-minute videos, provided by the Cartoon Network and My Kazoo, that children can watch on a smartphone or other mobile device while they brush. More

Dental sedation calms patients, courts controversy
Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a dental office overlooking the Magnificent Mile, Valerie Carlson teared up as she recalled traumatic dental surgery that left her filled with fear when she was a teenager. On this day, she was to undergo preparatory work for dental implants. Normally patients who go through this get no more than a local anesthetic to numb the area. But as Carlson settled into the dentist's chair, talking nervously, Dr. Kenneth Kromash of Great Chicago Smiles prepared her to receive a powerful intravenous sedative. Soon Carlson would be in a state of conscious sedation that would allow her to respond to Kromash's commands to open or close her mouth but would lessen the likelihood that she would remember any part of the procedure. More

Rheumatoid arthritis patients may have higher risk for gum disease
HealthDay News via U.S. News & World Report    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A small study suggests that gum disease is four times more common among people with rheumatoid arthritis than healthy people, and it also appears to be more severe. Researchers compared 91 adults with the condition to 93 similar healthy people. All were nonsmokers (smoking boosts the risk of rheumatoid arthritis), and none had been treated with arthritis drugs known as disease-modifying drugs. The participants answered questions about the condition of their gums. They also underwent examinations, and their bodies were measured for signs of inflammation. More

The Straumann® Dental Implant System

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ADA releases guidelines for cone-beam CT use    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The ADA's Council on Scientific Affairs has released recommendations for the safe use of cone-beam CT in a dental practice. "Since cone-beam CT devices were introduced commercially in the U.S. in 2001, dentists have come to use the technology in increasing numbers," the council wrote. "Yet, although cone-beam CT technologies have advanced rapidly across time, concerns have been expressed about whether the information acquired with cone-beam CT imaging warrants the additional exposure risk, as well as about the level of training, education, and experience required to interpret the cone-beam CT data set." (May require free registration to view article.) More

To be 6 again: The importance of communication with your patients
DentistryIQ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to communicating with your patients, whether in person or through the mail, the emphasis needs to remain on the importance of the person, not their dollars. Anytime a patient walks in the door at your office, a greeting to that person needs to be made, preferably calling them by name. Acknowledgement is recognition. Today we are all so concerned with saving time that a simple phone call seems to take too much of it. Communication is key to building and maintaining a rapport with your patients. More

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Surprising dental health benefits of licorice
Dental Health Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's an unfortunate fact of American life: tooth decay and gum disease are all-too-common problems. In fact, recent studies have shown that more than 90 percent of American adults have had some form of tooth decay in their lifetimes. Not only that, but nearly 60 percent of teenagers have experienced tooth decay, and more than 40 percent of children have experienced it by the age of 11. But that's only part of the startling statistics. Experts believe that nearly 80 percent of American adults may be suffering from gum disease and not even been aware of it. One surprising ally in the battle against these two dental culprits is licorice root. More

Eat your way to healthier gums
Completely You via KEYT-TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Want a healthy grin? Then don't forget your gums. Gum disease can lead to tooth loss and is linked to heart disease, diabetes and Alzheimer's. The good news: In addition to regular brushing and flossing, new research shows that eating certain foods will get your gums into tip-top shape. Add these smile-savers to your menu. More

Summer Book Sale

Get spectacular savings on nearly every Quintessence book in inventory, including the newest and most popular titles in periodontics. MORE

Europe crisis means dental cutbacks
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pedro Ruiz of Madrid, a 29-year-old unemployed plumber, has been putting off dental surgery to fix his crooked teeth. "I don't want to spend in one visit to a dentist what it takes me 10 days to earn," Ruiz said. In the midst of Europe's worst financial crisis in a generation, countless other patients are making similar decisions across the continent, doing without everything from checkups to tooth implants as unemployment has surged and governments have reined in health spending. Many are putting their health at risk. More

'Don't put Mountain Dew in a baby bottle'
Salon    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nurse LeAnn Todd-Langston and nurse-midwife Sarah Almon had long known their rural west Kentucky county faced a crisis, but it was getting worse. Upward of a fifth — sometimes a quarter — of the babies they were delivering at the highly regarded Trover Clinic were below weight and premature. Premature births are a growing problem nationwide — now estimated at 10 percent of all deliveries — pushing up the costs of care and the subsequent risk of autism and lifelong illness. But the numbers across the rural American South and lower Midwest are worse. More

Revolutionary Treatment for Peri-implantitis

Learn more at Morita’s Corporate Forum lecture during the American Academy of Periodontology Annual Meeting on Saturday, September 29, 2012. Join us at 1:00pm as we dive into new treatment procedures for peri-implantitis and furcation involvement. FREE for all meeting registrants. View the presentation overview and the full lecture schedule here.

Dental Diaries: Fast, cheap, good    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dr. Sheri B. Doniger writes, "I always have wanted to write a book. If you ever call my cellphone and get my voicemail, you will hear that I am working on my 'Great American Novel.' This is not the title of my next book or even a movie script (though it would be a good one). This is the reality show in my office. I attended a practice management seminar earlier this summer with Dr. Roger Levin. Always informative, sometimes humorous, the day seemed to fly by. I took one or two of his knowledge pearls and tried them out the next day. For example, he recommended you contact all of your patients who have disappeared over the past two years and let them know you are offering a free periodontal and oral cancer exam if they will schedule an appointment. His rationale: Give away $50 to reclaim a patient whose worth is in the range of $12,500 over their lifetime." (May require free registration to view article) More

What to choose: Traditional versus mini dental implants
Dental Health Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dental implants are extremely durable, and they cannot be compared to their cheaper counterparts, the dentures. The single problem is that patients generally do not know which type of dental implant to choose. When dental implants are fitted in the mouth, the dentist will first make an incision into the gumline, and as a next step he will fit a titanium screw into the jaw, allowing the screw to fuse nicely with the bone. After the area has healed, the dentist will place the cap, and then the patient can boast with a brand new, extra durable tooth. However, healing time can take anything between three and six months with the traditional implants. On the other hand, the mini dental implants are much thinner in diameter than the traditional ones, so the dentist needs to make a much smaller incision too. More

The Western Society of Periodontology Presents:

The 59th Annual Scientific Session
November 10-11, 2012 at The Westin Kierland Resort and Spa Phoenix – Scottdale
Contact us today for more information


This Week in Perio
NOTE: The articles that appear in This Week in Perio are chosen from a variety of sources to reflect media coverage of the periodontal and oral health industries. An article's inclusion in This Week in Perio does not imply that the American Academy of Periodontology endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication. In addition, inclusion of advertising in this publication does not constitute or imply endorsement, agreement, recommendation, or favoring by AAP of such information or the entities mentioned or promoted herein.

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