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Home    Spectrum Awards    Membership    Trade Shows    Services    Forums    Facebook    Source Directory    Oct. 13, 2010
Tourmaline: Fashion's Tour de Force
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From pretty in pink to gorgeous in green, suddenly everyone's "talkin' tourmaline!" This awesome gem — which, along with opal, happens to be one of October's birthstones — comes in a spectrum of hues, but its tourmaline's pinks and greens that are in the fashion spotlight, particularly the pastels. As for the pastel pinks, some call them blush, while a few describe their color as cake frost. With the greens, mint or sea foam is what your jeweler probably will call them. Either way, they are soothing, calming shades of tourmaline, which, perhaps not ironically, speak to tourmaline's many legends that refer to it as a stone that often reduces stress, anxiety and confusion. More

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Cynthia Sliwa: Finding your best red, and can you own too many rubies?
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As a professional image consultant (I have earned my CIP designation from AICI, the Association of Image Consultants International), I often assist individuals by determining their best colors, including what we call in the business their "best reds." One's best reds may well include hues that one might not automatically think of as "red" at all. Depending upon one's personal coloring, one's most flattering shades of red might include anything from a bright "lipstick red" (typically a cool blue-red) to a warmer orange-red or coral, and might vary in intensity from palest pink to darkest burgundy. More

Study: Color preferences determined by experience
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Yellow or pink flowers? The green or blue sweater? From cars to furniture to iPods, we make decisions about color all the time. Now, scientists are starting to figure out why we like the hues we do. It is our experiences that determine which colors we prefer, suggests a new study, which was the first to experimentally test the long-suspected idea that people like the colors of the things they like. The findings may help explain why blue is pleasing to people everywhere, why Japanese women tend to like light colors, and why dark yellow is generally unappealing, among other trends. More

This week, AGTA recommends:

Calling all AGTA Gem Dealers — AGTA GemeShare needs you!

Register now for a free trial on this new Web-based gemstone trading platform. It is open to all retailers and AGTA members. Search for gemstones from sources you can trust: AGTA dealers. To register, click here.

More than 100 jobs to be available at GIA Jewelry Career Fair
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The Gemological Institute of America has announced that more than 100 jewelry industry jobs will be available at this year's Jewelry Career Fair and Open House at the institute's Carlsbad, Calif., world headquarters Oct. 22. Well-known companies such as Ben Bridge, Blue Nile, Saks Fifth Avenue, Tiffany & Co. and Zale Corporation will be looking for potential job candidates on site. Considered the gem and jewelry industry's preeminent recruiting event, attendees — from recent graduates and seasoned professionals to those seeking a career change — will be able to explore a wide array of job opportunities. More

Laura Parker: Blingy butterfly gets royal treatment
Jewelry Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Now that the jewelry-barren landscape that was New York Fashion Week is behind me, it's time to get back to blingy basics. And there's no better way to celebrate than by ogling this bodacious butterfly bauble that just joined the storied coffers of the Smithsonian Institution. Designed by Cindy Chao, the "Royal Butterfly" is a 3-D diamond- and gemstone-studded brooch that took more than two years to create. The design is balanced by four large rough diamond slices and includes more than 20 color gradients comprised of 2,318 colorless and colored diamonds, color-changing sapphires, colored sapphires, rubies and tsavorites. More

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This email newsletter program allows you to incorporate your brand image, personal stories and current specials. The newsletter also includes pre-written stories of interest to your target clientele, positioning you as a source of key information on trends, fashion and related news.

To sign up for the AGTA Email Newsletter Program, please contact or call AGTA at 800-972-1162.

JCK 2011 welcomes new brands, expanded dates and new hotel options — a unique experience at Mandalay Bay
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Several new companies will join JCK in 2011 to present their new and exciting collections at the 2011 JCK Events at Mandalay Bay. The addition of these companies offers new buying and sourcing opportunities for retailers as they experience the reorganization of the JCK 2011 show floor. JCK Events, including JCK Las Vegas, LUXURY and Swiss Watch, are pleased to announce the addition of several outstanding brands and companies to the already impressive list of more than 2,500 manufacturers and suppliers. More

The role of traditional media in social media campaigns
Radio Business Report/Television Business Report    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook may have enough users to be called the third largest country in the world, but a very small portion of their citizens are visiting your client's little corner of the territory. Your advertisers need a social media travel agent to entice the citizens of Facebook and Twitter and Foursquare (and all those other continents within the social media world) to visit their pages and become fans and followers (and maybe buy a souvenir or two.) According to Facebook's own statistics, the site has 500 million users (about 30 percent of those users are within the United States.) Its average user has 130 friends and is connected to 80 community pages, groups and events. More

Let FedEx Office deliver your holidays
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Rely on the pros to make your season run more smoothly. FedEx Office offers a wide range of products and services to help you manage this busy time of year. Pack and ship: Whether you're sending gifts to clients and partners or friends and family, FedEx can get it all there safely. And quickly, too: FedEx Ground® is faster to more locations than UPS Ground. You also will get a great price. Packing services start at just $4.99. More

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Patrick McCoy, Content Editor, 469.420.2603   Contribute news
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