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Home    Spectrum Awards    Membership    Trade Shows    Services    Forums    Facebook    Source Directory    Nov. 24, 2010
Instore Magazine, Jewelers Mutual and Stuller among growing list of sponsors for AGTA's GemJammin' Tucson 2011
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The American Gem Trade Association (AGTA) has announced that industry icons Instore Magazine, Stuller and Jewelers Mutual Insurance Company have taken sponsor roles for AGTA's GemJammin' Tucson 2011, a musical jam and benefit for Jewelers For Children that is open to all gem/jewelry trade professionals. The event will take place as part of AGTA's Tucson Gemfair 2011 and will be held at The Hut on February 3, 2011, from 8 p.m. until the last lingering note fades in the early morning hours. Participation and attendance is open to all members of the gem, mineral and jewelry industries. More

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Get the look: Kate Middleton's engagement ring    Share    Share on FacebookTwitterShare on LinkedinE-mail article
By now you've seen a dozen photos of Kate Middleton's engagement ring. The gorgeous bauble, which belonged to Prince William's late mother, Diana, boasts an 18-carat oval blue sapphire, surrounded by 14 small diamonds. Love the look? We've found three beautiful sapphire engagement rings that have a similar feel. More

Some enchanted earrings
Color-n-Ice    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most valuable gemstones are thoughtfully cut and polished to maximize their brilliance, clarity and beauty. Every miss-cut polishes away precious carat weight. It can also unintentionally shape the crystal into a less than ideal configuration, thereby reducing its potential and missing its destiny altogether. Surprisingly, not all gems end up with polished facets to flaunt their glory. Sapphires, emeralds and rubies, among other precious stones, have been carved into floral motifs and other meaningful shapes for centuries. More

This week, AGTA recommends:

AGTA Holiday Cards

Looking for an interesting holiday card? Check out this one from AGTA — it is a photograph of a natural inclusion within a 21-carat blue sapphire. The greeting cards are offered in packs of 50 (with envelopes) for $25 and the postcards are offered in packs of 100 for $20. Both are blank and can be customized with your message. Click here to order yours now.

Quartz — A true giant in the gem world
Color-n-Ice    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Quartz is known to be one of the most plentiful substances on earth. If you toss a dart at a world map, anywhere it lands is likely home to quartz deposits. Easy to find, some quartz crystals are so mammoth they can only be estimated in weight. At more reasonable sizes, quartz is coveted not only for the range of utility owing to its sizes, but also because much of this silicate mineral is found in pristine condition, relatively free of naturally occurring inclusions. This is a designer's dream, which explains why quartz is one of the most often-used carving gem-minerals for artists of original jewelry and decorative objects. More

Baby boomers are no longer luxury retailing's future
DailyFinance    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Yes, wealthy consumers appear to be spending again, and luxury retail is showing improvement. But some analysts are predicting that one of the lasting effects of the Great Recession will be a generational shift in luxury goods that will force retailers to change how they sell. Baby boomers, who had been the backbone of the luxury market, have lost a lot of their net worth as their investments and property values tanked. That could lead retailers to focus on the boomers' children, the echo-boomers of Generation Y, a sizable cohort of consumers who came of age at the turn of the millennium. More

2011 Bonanno Award winner announced
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The Accredited Gemologists Association (AGA) is pleased to announce that Stuart Robertson has been awarded the 2011 Antonio C. Bonanno Award For Excellence in Gemology. Stuart is one of the world's leading researchers and gemstone pricing experts. He has devoted his career to the advancement of gemological knowledge through his writings and personal consulting with industry members. He has also presented lectures on various aspects of gemology in the U.S. and abroad in both public and industry forums. The Antonio C. Bonanno Award — named in honor of the AGA's founding father — was created to recognize people who have made significant contributions to the gemological field. More

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This email newsletter program allows you to incorporate your brand image, personal stories and current specials. The newsletter also includes pre-written stories of interest to your target clientele, positioning you as a source of key information on trends, fashion and related news.

To sign up for the AGTA Email Newsletter Program, please contact or call AGTA at 800-972-1162.

How to get the most from a small business social media presence    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Today's reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook and Twitter doesn't guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn't. More importantly, business owners need to have realistic goals about what they'll get out of social media. When the right tools are used effectively with the right motives in mind, social media can have a huge impact on small business marketing and customer service efforts. You just have to understand how to properly determine and assess the return on investment you’re looking for. More

The new icons of fashion
New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Anna Dello Russo lives in a glass house — the virtual kind — her subtlest gesture or sartorial quirk scrutinized by her legions of fans. Pecking at their keyboards, those online viewers wax effusive. "She is like Coco Chanel to me," one admirer exclaimed on the popular blog The Sartorialist. "They want to choose my outfit, to dress me like a doll," said Dello Russo, the elastic-limbed editor-at-large for Vogue Japan. "I'm thinking I'm a Barbie of the Internet." Not that she is complaining. Ms. Dello Russo and her raffish style-world cohort, who populate the mastheads of the fashion magazines, represent a new breed of Web-based reality star. More

Let FedEx Office deliver your holidays
AGTA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Rely on the pros to make your season run more smoothly. FedEx Office offers a wide range of products and services to help you manage this busy time of year. Pack and ship: Whether you're sending gifts to clients and partners or friends and family, FedEx can get it all there safely. And quickly, too: FedEx Ground® is faster to more locations than UPS Ground. You also will get a great price. Packing services start at just $4.99. More

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Shawn Smajstrla, Content Editor, 469.420.2605   Contribute news
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