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Formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation
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A Year in Review: A Letter from Our President and CEO
PHTA
 It goes without saying that this has been an historical year for the pool and hot tub industry. In January 2019, it was officially announced that The Association of Pool and Spa Professionals and the National Swimming Pool Foundation would unify as one organization in order to ensure the long-term well-being of the industry.
The integration has been on-going, and the Pool & Hot Tub Alliance has made great strides to maximize the collective efforts of legacy APSP and legacy NSPF. Advancing the industry and providing excellent service is at the forefront of our minds.
Later this month, your Board of Directors are embarking on a strategic planning initiative and I cannot wait to start sharing our plans and vision with you.
It's true that we are better together. We have a unique opportunity to have a greater impact on the industry – and we’re just getting started.
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PHTA Hits the Road this January
PHTA
As you make plans to attend January's pool and hot tub regional shows, make sure you visit PHTA's booth, attend PHTA University courses or participate in a PHTA hosted event. We would love to see you!
 January 22-25, 2020: Southwest Pool & Spa Show
 January 26-30, 2020: The Pool & Spa Show
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UL provides a one stop shop for all of your pump certification needs. We test to international, national and regional standards such as DOE, NSF, CEC, Energy Star, IEC and UL safety certification. When it comes to pumps, we are overflowing with expertise. Learn more at UL.com/Pumps
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PHTA's Manufacturers Council Seeks New Members
PHTA
Are you ready to serve? The PHTA Manufacturers Council is looking for two members to serve. If you're looking to for a way to take a leadership role in your association and be part of charting the future of the industry, they are looking for you. Joining is a great way to have PHTA leadership hear your voice and key issues that impact the industry and your livelihood. Download the PHTA Willingness to Serve form. For more information, email PHTA Executive Assistant, Lorna Watkins at lwatkins@phta.org.
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PHTA's North Carolina Chapter Wants You
PHTA
The PHTA North Carolina Chapter is looking for new leaders to move the chapter forward. If you are a passionate person who wants to give back to the industry you love, they want to hear from you. No prior leadership experience is required.
Serving on the PHTA North Carolina Chapter Board gives you a seat at the table to influence and impact local pool and hot tub issues; the ability to establish your company and your brand locally; the opportunity to establish programs and leave a lasting legacy for the next generation; and the ability to make a big impact on the industry without investing a lot of time.
To be considered for a leadership position, please download and return the PHTA Willingness to Serve form. For more information, email PHTA's North Carolina Past-President Wendy Purser.
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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Fibre Tech provides a non-abrasive surface that reduces chemical and maintenance costs throughout its lifetime. Over thirty years of resurfacing throughout the nation. 25 Year Limited Warranty.
727-539-0844 Largo, FL
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PHTA Fellow Honored with President's Council on Sports, Fitness & Nutrition Community Leadership Award
PHTA
 The President's Council on Sports, Fitness & Nutrition has selected Joseph M. Vassallo, CBP to receive a 2019 President's Council on Sports, Fitness & Nutrition Community Leadership Award. The award is given annually to individuals or organizations who improve the lives of others within their community by providing or enhancing opportunities to engage in sports, physical activity, fitness, or nutrition-related programs.
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Water quality on display
AQUA Magazine
In an ingenious meeting of form and function, a 50-foot-long floating "plus sign" in New York's East River used LED lights to display water quality conditions. The floating art installation is titled + Pool Light. The system measures pathogen levels, turbidity, oxygen levels and pH.
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Adventures in pool building: Baja, California
AQUA Magazine
As anyone who's done it will attest, all pool building is an adventure. The labor supply is fickle, the permit authorities are fussy and the clients are often crazy. But usually the project is connected to supplies and civilization by roads, the soil is reasonably competent, the weather generally temperate and clean water comes from a tap.
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The National Plasterers Council is an international trade association dedicated to advancing the research, application, care and maintenance of cementitious interior pool finishes. For membership information www.npconline.org. For information about NPC’s annual conference in Houston February 12-14, 2020
www.npconline.org/page/annual-conference-2020 
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Pool Tiger benefits both Pool Builders and Owners:
Greatly Reduces Plaster Dust and Scaling
Protects Finishes & Reduces Warranty Callbacks
Lower Chemical Costs and Less Time Brushing
Works Well for Chlorine and Salt Systems
Call for Dealer Pricing: 469-460-3432 or GET INFO
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Retail forecast 2020: Happy shoppers, slowing growth
AQUA Magazine
A slowing economy costly tariffs. Brexit difficulties. A presidential election. A shaky stock market. Rising labor costs. A looming recession. And happy shoppers.
Those are the ingredients of a mind-bending cocktail of economic uncertainty now eroding business confidence and capital investment.
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In 2020, retail is moving back to Main Street
Fast Company
I've been a Boston resident for nearly a decade, but I took a year-long interlude in Florida in 2017. When I returned, something strange had happened: an entirely new district, the Seaport, had sprung up, as if out of thin air.
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3 must-haves for intelligent manufacturing
Forbes
Manufacturers today are facing headwinds on multiple fronts. Internally, management teams are struggling to extract valuable insights from the mountain of data being generated by their systems, and disparate production sites further complicate already complex operations.
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Manufacturing, supply chain see greatest cost savings from AI: McKinsey
Supply Chain Dive
Manufacturing and supply chain management are complicated operations, which often leads to waste, according to Freightflows CEO Matt Morgan.
"Any time that there's complexity, machine learning and AI can add significant benefit," Morgan said in an interview with Supply Chain Dive.
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| | SMALL BUSINESS MANAGEMENT |
What's trending this time of year? In a word, words
By Bob Kowalski
As a new year starts, you've heard about plenty "of-the-years." They must be important. They get so much airtime and are shared ceaselessly on social media, a lot of times by the very brands that are being honored. Besides the newsmakers of the year, a few other off-the-beaten-path declarations make the media rounds.
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| | NATIONAL WATER SAFETY MONTH PARTNER |
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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The Pool & Hot Tub Alliance (PHTA) is looking for speakers for our 
