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Formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation
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| | PHTA GOVERNMENT RELATIONS |
PHTA Membership Starts 2020 Strong with 178 New Members
PHTA
Great News! PHTA welcomed 178 new members this December. Click here to view our new members. We look forward to serving you and helping your business and career grow using PHTA products and services. With support and participation from members like you, we can build the industry and grow our members' businesses. Thank you!
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UL provides a one stop shop for all of your pump certification needs. We test to international, national and regional standards such as DOE, NSF, CEC, Energy Star, IEC and UL safety certification. When it comes to pumps, we are overflowing with expertise. Learn more at UL.com/Pumps
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Reaching Your 2020 Education Goals Just Got Easier
PHTA
 GENESIS® Education will be at several regional events this winter season. Don't miss out on getting the advanced education you need that your customers demand! Register now for these sessions:
2020 Southwest Pool & Spa Show: Jan. 22-25 | Houston, TX
2020 The Pool & Spa Show: Jan. 27-30 | Atlantic City, NJ
2020 Southeast Pool & Spa Show: Feb. 3-5 | Nashville, TN
2020 Everything Under the Sun Expo: Feb. 12-15 | Orlando, FL
2020 Master Pools Guild: March 15-17 | Birmingham, AL
Pentair: March 18-19 | Apex, NC
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PHTA Welcomes Newly Certified Members
PHTA
 Five new PHTA University students started the new year with a new designation. Congratulations to the following individuals who ended 2019 strong by earning a PHTA certification!
CBP Certified Pool & Spa Building Professional:
David Sutton, Aqua Terra Outdoor Environments, Inc. and Steve Kenny, SRK Pool Services, Inc.
CSP Certified Pool & Spa Service Professional:
Brian Siegel, Northstar Pool Co. LLC
CST Certified Pool & Spa Service Technician:
Reigel Reid, Southern Management Corp. and Michael Tansey, Northway Pools
PHTA offers a variety of educational opportunities to help you build your business and career. It’s never to early to start earning the continuing education credits (CEUs) you need to maintain your certifications. You can earn the CEUs you need at a regional event, PHTA Chapter sponsored event or through taking our online self-paced courses. For more information about PHTA Education, call PHTA Education Coordinator, Ana Hernandez at ahernandez@phta.org or call 703.838.0083 ext. 127.
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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Fibre Tech provides a non-abrasive surface that reduces chemical and maintenance costs throughout its lifetime. Over thirty years of resurfacing throughout the nation. 25 Year Limited Warranty.
727-539-0844 Largo, FL
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WAHC 2020 Save the Date Announced
PHTA
 The 17th Annual World Aquatic Health™ Conference (WAHC) will be held Oct. 14-16, 2020 at the Omni Houston Hotel in Houston. Early registration opens Wednesday, April 1, 2020 on the WAHC website, by email at information, email conference@phta.org, or by calling 719.540.9119.
The WAHC is a premier aquatic research forum presented by the industry’s leading educator, the Pool & Hot Tub Alliance (PHTA). It is the largest educational conference in the aquatics industry. Professionals from across the globe gather to collaborate, discuss, learn, and network with like-minded specialists, industry leaders and experts.
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January Live Podcast Will Feature PHTA President & CEO
 On Jan. 28, PHTA Members Pool Chasers will be interviewing PHTA President & CEO, Sabeena Hickman, CAE, as part of their live podcast event from 5-7 p.m. at the Atlantic City Comedy Club. You won’t want to miss this event as Hickman addresses many of the hot topics going on in the pool and hot tub industry today. If you are unable to attend the event, they will be releasing it as part of their podcast line up. When it is released, we will let you know.
In addition to The Pool & Spa Show, their live tour takes them to the following shows: Southwest Pool & Spa Show, The Pool & Spa Show, Everything Under the Sun Show and the Western Pool & Spa Show. Listen to their latest podcast here. For more information about the Pool Chasers, visit www.poolchasers.com or email them at poolchasers.info@gmail.com.
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The National Plasterers Council is an international trade association dedicated to advancing the research, application, care and maintenance of cementitious interior pool finishes. For membership information www.npconline.org. For information about NPC’s annual conference in Houston February 12-14, 2020
www.npconline.org/page/annual-conference-2020 
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Pool Tiger benefits both Pool Builders and Owners:
Greatly Reduces Plaster Dust and Scaling
Protects Finishes & Reduces Warranty Callbacks
Lower Chemical Costs and Less Time Brushing
Works Well for Chlorine and Salt Systems
Call for Dealer Pricing: 469-460-3432 or GET INFO
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PHTA shares progress on pool cover, pump motor regs
AQUA Magazine
As an industry, we accomplish more working together than we do on our own, and nothing makes that point better than the recent lobbying efforts of the Pool and Hot Tub Alliance. At the federal level alone, PHTA is advocating for the industry on a wide range of topics, including labeling for water-conserving pool covers, standards for energy-efficiency pool pump motors, summer work and travel visas, and tariff exclusions.
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Updated hot tub standard could bring surprisingly big energy savings to states
ASAP
As the weather gets frostier, you might consider a dip in a hot tub to warm up. While you're soaking in that spa, take comfort in the fact that an updated energy standard now covers how much electricity these toasty tubs can consume.
This November, the American National Standards Institute (ANSI) approved an update to the 2014 portable electric spa standard developed and maintained by the Pool and Hot Tub Alliance (PHTA).
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Inside the world of pre-fab custom hot tubs
AQUA Magazine
Companies that manufacture spas and other vessels to custom specifications arguably have more in common with high-end custom pool builders than they do portable hot tub manufacturers. The spectrum of features, finishes, contours and functional modalities rival that of the most sophisticated aquatic designs found anywhere.
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10 retail trends to watch in 2020
Retail Dive
The on-again, off-again, maybe-on-again of tariffs that got on retailers' last nerve in 2019 serve as a neat metaphor for the industry as a whole — in retail, things are complicated, swiftly changing and sometimes contradictory.
The U.S. consumer, for example, seems confident, yet remains picky. Stores need e-commerce, yet e-commerce needs stores.
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4 CEO's found the secret to thriving during the retail apocalypse
Bloomberg
A few taps on a screen or a handful of words heard by a smart speaker and within a couple days, maybe hours, packages arrive.
Buying things has never been easier. Selling them, however, is increasingly difficult. Blame changing tastes and the explosion of online options for killing off numerous retailers and forcing others to rewrite playbooks.
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Tariffs are having a bigger effect on US manufacturing than initially thought
Forbes
The U.S. manufacturing sector contracted for the fifth straight month in December, with the monthly reading from the Institute for Supply Management hitting its weakest point in more than 10 years. The purchasing manager's index fell to 47.2, a level we haven't seen since June 2009, as global trade tensions continued to take a toll on the country's manufacturers.
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Technology manufacturing leads the innovation pack
IndustryWeek
Technology manufacturing and service sectors are regaining dominance among the most innovative companies in the U.S. and globally, according to an annual re-benchmarking of The Conference Board Innovation α Index for the U.S. and for the global economy. In the fourth quarter of 2019, the Conference Board saw an improvement in its market returns performance — to 7%, up from 1.6% in the third quarter.
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| | SMALL BUSINESS MANAGEMENT |
The 5 tactics of teamwork: A blueprint for team management
Gallup
Managers are as accountable for the performance of two people as they are for 200.
To extend their influence over a large group and ensure workers are engaged, developing, and using their strengths every day, managers might find that the "5 Cs" — common purpose, connection, communication, collaboration and celebration — provide a handy blueprint.
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How long-form content can help boost your digital marketing profits
By Lisa Mulcahy
When it comes to content marketing campaigns for 2020, the length of your copy, blog posts and content matters like never before. Long-form content — generally defined as 1,000 words or more — is a great way to engage your potential and existing customers. The benefits are great: Pew Research Center reported that online readers spend more time on 1,000-word pieces than on shorter ones. What's more is that, according to a study from BuzzSumo and Backlinko, long-form content yielded 77% more backlinks than shorter copy or posts.
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| | NATIONAL WATER SAFETY MONTH PARTNER |
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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Since Jan. 1, 2020, over 30 states have either begun their legislative session or will begin by the end of January. 
The 
